Sure, pens aren't a new innovation in the promotional products field. Regardless, there's no denying that custom pens are one of the greatest ways to spread your branding message. Need proof? Take a look around your desk. Chances are that you can easily lay your hands on an imprinted pen or personalized pencil that you received as a promotional item from another business. Want to know the secrets of success with promotional pens or pencils? Consider the following:

• Everyone uses writing instruments, most of us daily. Don't miss an opportunity to put your branding message in your customers' hands on a daily basis.
• Quality is key. Research has shown that consumers will reach for a high-quality custom pen over a cheaply made pen that isn't up to snuff. If your pen is the one they reach for, your logo will be the one they recognize.
• Seek out the extraordinary! Try pens that light up, stylus pens, or even flash drive pens. The more unique your promotional pen is, the more likely your prospects are to reach for it.
• Promotional pens are one of the best selling types of promo items on the market.
• Did you know that in a recent survey conducted by the Advertising Specialties Institute, promotional pens were ranked as the most commonly owned form of advertising specialty?

You don't need the highest budget or flashiest promotional items to make a splash in your field. Stick with one of the top-selling advertising gifts and try promotional Pens and personalized Pencils for your next promotional product!